Tostitos Fiesta Bowl

The Fiesta Bowl, now sponsored by Tostitos tortilla chips, is a United States college football bowl game played annually since 1971. Originally, the game was hosted in Tempe, Arizona at Sun Devil Stadium where it remained until 2006. University of Phoenix Stadium in Glendale, Arizona is the current venue. Previous bowl game sponsors included Sunkist and IBM.

In 1998 the Fiesta Bowl became part of the Bowl Championship Series (BCS), and prior to 2007 every four years (most recently in 2003) was the designee for the national championship game.

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History

The Fiesta Bowl was born from the Western Athletic Conference's frustrated attempts to obtain bowl invitations for its champions. In 1968 and 1969 respectively, champions Wyoming and Arizona State failed to secure any bowl selection. The next year, undefeated Arizona State was bypassed by the major bowls and had to settle for an appearance in the less prestigious Peach Bowl. The Fiesta Bowl therefore initially provided an automatic bowl tie-in for the Western Athletic Conference champion.